Thursday, July 19, 2012

Pintrest as consumption/production


Traditional consumption/productions by girls often came down to girls who had vs. girls who had not.  A large segment of girls just made do.  We read how women made do with what they had in order to piece together a quilt or instruct a younger female to quilt.  Reflecting on the reading and the “heterotopias” created through websites by girls, Pintrest is in the same mode, and the epitome of consumption/production.  Girls are again making do with what they have – technology.  Pintrest is a way to display likes and interests.  Pintrest is also public, and it is a collection of interests, likes that are shared, and sometimes borrowed, and further (re-pinned) as one’s own.  The pins are ultimately extensions and expressions of the pinner’s identities or longed for identities.  So, new media spaces (Pintrest, websites, blogs, etc.) do offer new opportunities for reticent or physically challenged girls to express identities in ways that they lacked access to before.  Although public in a lot of ways, these girl virtual collections are a type of private exploration of identity.  The consumption of these pinned products result in deception sometimes because you can’t change yourself with a purchase or a pin.

4 comments:

  1. I had the same read on the Walsh and Mitchell article, but after reading some of the other postings, I'm willing to be swayed. You bring up a very good point about what is being displayed and what the intention of that display means.

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  2. I like your analysis of Pintrest as "the epitome of consumption/production." I also like your comparison here to quilts with girls using the technology that's available to them to make meaning and explore identity.

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  3. I agree with your argument, Yolanda! It is interesting that if you click on the pinned image, it will take you to the original site that the pin was located at previously, and more often than not, it is a store website. The pinterest resembles kind of a 'hope chest' for me, in that instead of taking cedar chests to a new home, (or apartment, or marriage, etc etc) we take these virtual pinboards of aspirations.

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  4. Pins as signifiers - standins for larger identity characteristics. I like it.

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