Influenced
by Foucault and Bourdieu, Michael de Certeau contributed to practice theory the
notion that practice itself could act as a form of resistance to domination. He
identifies two main types: strategies and tactics. Further, he suggests “strategies
are only available to subjects of ‘will’ and ‘power,’ so defined because of
their access to a spatial or institutional location that allows them to
objectify the rest of the social environment,” i.e., the marketers and produces.
These people employ strategies that order a schematic and stratified ordering
of social realities. Meanwhile, those individuals lacking spatial relevance
practice resistance tactically by using every day practices of consumption to
re-signify and disrupt the schematic ordering of their social realities. In
this way, Webzines and DIY is a form of resistance for girls pushing back
against the culture and the markets that seek to make them either products or sources
of income.
It seems
that much of girlhood has to do with their bodies, how marketed images or denigration/praise
arbitrates how girls identify with their bodies. In one of our class responses
to the summer camp experience, someone wrote that one of the girl’s brother’s
girlfriend called the camp girl fat. The brother intervened telling girlfriend
that he wouldn’t date someone who put down his baby sister. However, the
retelling of the story, on its own, points to the impact of the label. After
reading Kristen Schilt’s essay, I couldn’t help but notice how much of girlhood
is sorted out through the ever-present and unchangeable position that is the
physical body—periods, sex, and sexual abuse. “I knew all about periods,
technically,” sums up the difference between the experience of menstruation and
the education of it. It’s one thing to read, this is going to happen to me. It
happens to nearly all women, but the bodily experience of it is “frightening”
and “embarrassing” no matter the level of pre-existing knowledge. The segment
dealing with the girl’s experiences of sex, the feeling that their body was to
be exchanged for emotional fulfillment within relationships, a feeling of
surrender to the inevitability that their body couldn’t be theirs if they
wanted to keep a relationship, also highlights the inescapability of body in
determining girlhood (Schilt 239-242). It is also extremely interesting that
their coping methods embody physically, self-destructive acts as a means of
control—anorexia, or other eating disorders, cutting. The title of Schilt’s
essay, “I’ll Resist With Every Inch and Every Breath” illustrates the bodily
prison of girls, whereby their resistance is configured in the limiting
confines of their jails.
In
thinking of other forms of resistance, I started (for obvious reasons) down the
path of body modification. However, it occurred to me that within the last four
years another bodily trend has surfaced. It began with the Dove’s Everyday
Woman campaign, featuring “everyday” women to counter the images of impossibly
thin and beautiful models that shape feminine identification. While the
air-brushing scandal burst the bubble, it opened the doors for the French Elle’s
issue, “Stars Sans Fards” to become a widely popular image of models without
make-up, without airbrushing, looking “refreshingly natural, relaxed, and
vulnerable in a way American stars are seldom seen” (Romolini). Vulnerable is
an interesting adjective and an appropriate one because it speaks to social and
cultural mediation of their identities through either denigration or praise.Another body culture trend is the an ala-natural movement. Women across the country have said no to shampoo and gone poo-less. While countless others have begun washing their bodies with household products like olive oil, reporting that compared to their Clinique and other brand name washes, olive oil has made their skin radiant and beautiful for significantly less. This form of resistance highlights costs, and potential health concerns associated with normative beauty prescriptions that insist on millions slathering themselves down with chemicals daily. For more information check out the links:http://thehairpin.com/2011/04/how-to-quit-shampoo-without-becoming-disgusting/
While
Dove’s campaign got debunked for ultimately being unable to resist its own
pressure to airbrush, the message is still worth repeating.
Romolini, Jennifer. http://shine.yahoo.com/fashion/were-the-quot-real-quot-women-dove-ads-airbrushed-the-air-brusher-says-yes-dove-says-no-168010.html.
May 2008. web. 31 July 2012.
—. http://shine.yahoo.com/fashion/yay-french-elles-amazing-no-makeup-issue-and-why-american-mags-need-to-step-it-up-446538.html.
April 2009. web. 31 July 2012.
Schilt, Kristen. "I'll
Resist with Every Inch and Every Breath." Kearney, Mary Celeste. The
Gender and Media Reader . New York: Routledge, 2012. 232-246
I caught part of an interview on Fresh Air about an HBO show called "About Face: Super Models Then and Now." It was fascinating hearing what the models had to say about aging and appearances. Their occupation causes them to worship at the alter of youth and beauty. I believe the show tracks modeling from the 40's through the 80's. The cult of beauty has changes through the decades, and I think it will be interesting to see how/if the trends you mentioned of natural beauty make a lasting impact not only in the world of high fashion, but to regular girls and women.
ReplyDeleteOne model spoke of being photographed for Playboy at 49(!) and insisting that they not air brush her to show a real body. I admire her courage and resistance.
I love that Evolution video - we use it in our new textbook - but what's interesting is that it too is an ad right? It sells the idea that we have too high ideals of women and their bodies, but it also sells the Dove company as a space where all girls and women can go to feel and look better (by purchasing products)!
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